Decoded: The Science Behind Why We Buy

Permission Marketing: Turning Strangers into Friends and Friends into Customers

PURPLE COW Transform Your Business by Being Remarkable

Influence: The Psychology of Persuasion

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

Marketing High Technology

The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market

Crossing the Chasm

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant